At Goelett, we believe that a great application is more than just a set of features – it’s a tool that feels intuitive, makes everyday work easier, and truly meets user needs. That’s exactly what our UX (User Experience) team works on every day – making Goelett better for you.
What is UX and why does it matter?
UX (User Experience) refers to the overall experience a person has while using a product – whether it’s a mobile app, a desktop system, or even a physical device. It’s not just about how things look – it’s about how things work, how easy they are to use, and how well they meet the user’s needs.
Good UX means:
- Fewer errors – users make fewer mistakes and recover from them more easily.
- More satisfaction – the product feels more pleasant and rewarding to use.
- Higher efficiency – users get things done faster, with less frustration.
- Better business results – happy users are more likely to stay loyal and recommend the product.
At Goelett, we don’t leave user experience to chance. We design it deliberately through research, testing, and constant iteration.
Who are we and what do we do?
Our UX team currently consists of four people. We design user experiences for both the desktop and mobile versions of the Goelett app and also support the development of products across the entire CDS Group. While each of us has our own area of responsibility, we always work as a team, regularly reviewing each other’s projects, sharing knowledge, and collaborating to find the best possible solutions.
Our goal is to deliver a product that is friendly, functional, and tailored to users’ real needs. That’s why we work hard to ensure that every idea we come up with is not only consulted with the business but also validated by real users.
We design with users – not just for them
We believe the best solutions are created by listening to users. That’s why, before we move forward with development, we always try to verify our ideas through research – not just internally, but with the people who actually use the product.
We regularly organize various types of testing, interviews, and feedback sessions – all to ensure that the solutions we deliver are intuitive, clear, and genuinely helpful.
A key UX principle we follow is: “You are not the user.” As product designers, we know the system inside out – but most users don’t. That’s why we test our designs with real people – to catch what we might miss and to make sure our assumptions match reality.
Key User insights shaping the new hotel booking experience
In May, we ran a series of remote usability tests for a new section of the Goelett application – the hotel booking module. This is a key part of the platform that will soon undergo a complete redesign. The tests were conducted by our UX researcher, Ewa Sośnicka, who specializes in uncovering user needs and translating them into tangible product improvements.
We invited three types of participants to join the tests:
- our clients – real users who interact with the system on a daily basis,
- users of competing travel booking solutions – people unfamiliar with Goelett but experienced with similar tools,
- Goelett employees – people who are familiar with the product and its internal context.
Why such a diverse group? Because each perspective brings unique insights:
- Clients provide honest feedback from daily use.
- New users help us see how intuitive our interface really is for someone seeing it for the first time.
- Employees understand the product from the inside and know the business goals.
Thanks to this mix of experiences and expectations, we’re able to design solutions that work for everyone, not just for our current users, but for future ones as well.
Here are a few insightful things we’ve learned:
- Which filters are truly important when searching for a hotel.
- Which details users want to see right away on hotel cards – like location, breakfast, ratings, and amenities.
- That our new approach to map functionality was well received – clearer and more useful.
- And that showing prices directly on hotel listings is something users really appreciate.
These conversations helped us avoid design mistakes early in the process. They also gave us confidence that our direction aligns with user needs. This saves time, money, and ensures we’re building something truly useful.
Got an idea? Let’s talk!
We’d like to sincerely thank everyone who took part in the tests – your voice is invaluable. It helps us shape Goelett into a product that’s more effective and easier to use. If you have an idea, a suggestion, or simply want to share your feedback, we’d love to hear from you!
Reach out to us at: ux@goelett.com
Every voice matters. We design for you and with you.
