The role of Self Booking Tools in Business Travel risk management
Employee safety, booking channel control, and compliance: the three pillars of a resilient travel policy in uncertain times. In an environment where risks are constantly evolving, companies are rediscovering a simple yet often underestimated truth: you can only effectively protect what you can see. What happens when employees book travel through consumer platforms or last-minute tools, […]
S4BT partners with SQUAKE to deploy global business travel decarbonization and reporting strategy
Press release – Berlin, Germany, 19 March 2026 S4BT and SQUAKE today announced a strategic partnership designed to support S4BT’s customers in measuring, reporting, and reducing CO₂ emissions across their entire business travel programs. Through this collaboration, S4BT customers get access to an integrated emissions calculation and visualization solution covering key travel categories – hotel, air, […]
S4BT acquires HotelHub
S4BT acquires HotelHub to become the ultimate powerhouse in global business travel With the addition of HotelHub, S4BT will now process more than $5 billion in annual hotel booking value (HBV). Group now has eight well-known corporate travel brands: CDS, Goelett, CRC, TMS, SIAP, Methodica, Trevium and adds an eighth with HotelHub. Paris / London – 25 February 2026 – S4BT – Solutions […]
S4BT joins the Alliance France Tourisme
Paris, February 6, 2026 – On the occasion of its General Assembly, Alliance France Tourisme announced the membership of three major new groups from the tourism sector: AIR FRANCE, COMEXPOSIUM AND S4BT. Alliance France Tourisme is pleased to welcome these new members from the tourism, MICE and business travel sectors into its think tank and […]
Behind the scenes: the excellence of our customer service
When a hotel stay goes smoothly, it often feels effortless. Yet behind this apparent simplicity lies meticulous, and often invisible, work happening in the background. Goelett’s Customer Service Office (CSO) teams secure every hotel booking so travelers have… nothing to worry about. An organization designed at group level Within S4BT, hotel customer service combines global […]
Go4Rail: where sustainable business rail meets an enhanced traveler experience
The European rail sector is reaching a major turning point, with significant developments reshaping the train travel landscape. The latest Go4Rail webinar, hosted by Rebecca Xerri, CMO at S4BT – Solutions for Business Travel, brought together Antoine Grebot, Head of Sales at Goelett, and Benjamin Malaterre, Senior Account Manager at Trainline, to analyse these transformations […]
How to align performance, sustainability and traveler experience in business travel hotel programs??
Simplifying hotel booking, staying compliant with business travel policies and sustainability goals, reducing leakage and boosting the performance of accommodation strategies define the major considerations for companies managing business travel. This is the context in which Rebecca Xerri, CMO at S4BT – Solutions for Business Travel, brought together Antoine Grebot (Head of Sales, Goelett) and Sébastien […]
Goelett partners with Assurever to bring seamless travel insurance to every trip
Insurance is a key element of every trip, ensuring business continuity and peace of mind for employees. To strengthen this commitment, Goelett has partnered with Assurever, France’s leading travel insurance broker, to add an extra layer of safety, flexibility, and confidence directly within the booking experience. Benefits for companies and travelers : Integrated insurance: reliable […]
Goelett appoints Christopher Hecht as CEO to accelerate innovation and growth
As part of its strategy to strengthen innovation and support growth, Ziad Minkara, CEO of S4BT – Solutions for Business Travel, appoints Christopher Hecht as CEO of Goelett. “With Christopher’s appointment, we are reinforcing Goelett’s role as the Group’s innovation driver. This decision aligns perfectly with the structuring of our S4BT organisation – not as […]
How to make business travelers’ experience easier with customizable features
Today’s travelers expect a smooth, personalized experience – one that mirrors what they’re used to in their personal travel. Every feature in Goelett has been designed based on user feedback – from NPS scores to in-app forms – to ensure a truly user-centric experience. Here’s how you can streamline bookings and travel with peace of […]
