The world of corporate travel involves numerous challenges. Travel Management Companies (TMCs) must balance service efficiency with cost pressure, corporates need visibility and control over spend, while travellers simply want a smooth travel experience. Sitting at the intersection of these competing needs is the online booking tool (OBT). To truly create value, an online booking tool (OBT) must go beyond simple reservations and become a 360° travel management platform – bridging the needs of every stakeholder.
From ticket counters to strategic platforms
Originally designed as a simple online booking platform, OBTs have become the heart of business travel. They consolidate flights, rail, hotels, and car rentals into a single platform, while considering corporate requirements and environmental constraints. Now, OBT reflects the evolution of business travel.
At Goelett, this means providing one central solution that:
- Enables travel agencies to be equipped with a high-performance technological tool and to provide a digital response to the needs of businesses.
- Supports corporates in achieving cost control, compliance, and sustainability objectives.
- Offers a smooth and intuitive experience for travellers in a controlled environment.
Designed around real user needs
This philosophy is reflected in the way the Goelett platform is designed. Travel agents benefit from a flexible workspace with configurable rights, privileges, and advanced filtering. Whether managing multiple clients, a single company, or several business units, the platform adapts to their workflow. Small details, like clearly distinguishing online from offline requests (e.g. group travel or trips with special requirements), save valuable time by reducing the need to switch between mail, the OBT, and multiple tabs. And for agencies working on Amadeus, insurance offers are now enabled directly in Goelett – completing the traveller’s journey with essential extra services.
For arrangers and approvers – who often juggle multiple roles inside an organisation – an ergonomic platform makes the difference. They can filter and sort trips by traveller, trip status, project code or PNR, and use a quick side-panel preview without opening multiple tabs. Managing several people’s journeys becomes faster, clearer, and less error prone.
For self-bookers, simplicity is key. Features such as one-click trip sharing enable easy collaboration with colleagues, while templates let users save their frequent travel set-ups (for example, “Paris HQ meeting – flight + hotel”) for quick re-booking. These details, though small, create an experience that feels intuitive and user-friendly.
Helping corporates achieve strategic goals
Business travel is not limited to simply moving employees around: companies must take several factors into consideration, including cost control, employee satisfaction and commitment to sustainability. All of this needs constantly updated platform meeting the most demanding needs in the industry.
With Goelett, corporates can:
- Influence company trips spend thanks to multiple cost-saving features (such as lowest price indicator, nego rates, hotel best offers and much more)
- Communicate effectively via contextual messages, allowing admins to share policy updates, negotiated deals, or travel alerts directly in the tool.
- Advance sustainability goals by tracking emissions and offering greener booking choices, with features such as hotel eco-certificate or carbon budget – recently launched also for guest travellers.
A true 360° travel partner
What makes this especially important today is that the industry itself is changing. With new content sources (NDC, direct connects, European rail), evolving traveller expectations, and rising corporate priorities around cost control and sustainability, the OBT sits at the centre of it all. By connecting partners, corporates, and travellers in one place, a platform like Goelett is positioned not just to process bookings, but to enable smarter, more sustainable business travel.
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