S4BT acquires HotelHub

S4BT acquires HotelHub to become the ultimate powerhouse in global business travel

With the addition of HotelHub, S4BT will now process more than $5 billion in annual hotel booking value (HBV).
Group now has eight well-known corporate travel brands: CDS, Goelett, CRC, TMS, SIAP, Methodica, Trevium and adds an eighth with HotelHub.

Paris / London – 25 February 2026 – S4BT – Solutions for Business Travel, the European group comprising CDS, Goelett, CRC, TMS, SIAP, Methodica and Trevium expands its footprint to become the largest global corporate hotel booking powerhouse with the acquisition of Travel Centric Technology, the London-headquartered parent company of HotelHub, a hotel technology platform serving global travel management companies (TMCs).

The transaction marks a new phase of scale and ambition for the Group, expanding its geographical reach, deepening engagement across major travel markets, and enhancing its technological capacity.

With the addition of HotelHub, S4BT now represents:

8 specialised corporate travel brands
More than $5 billion in annual hotel booking value (HBV)
Over 60,000 hotel bookings per day
Access to more than 2 million properties worldwide
700 employees globally, with 50% dedicated to technology and product development

S4BT was conceived to provide TMCs, corporate clients and the wider business travel ecosystem with a single, trusted technology partner covering sourcing, booking, customer care, payment, invoicing and financial control within a coherent framework.

The acquisition of HotelHub allows the Group to deliver a fully integrated corporate hotel offering to all TMCs.

Built on interoperable platforms and open APIs, S4BT offers TMCs and corporates a powerful alternative to closed, vertically integrated hotel platforms. Its open architecture enables partners to retain control of distribution, economics and client relationships while accessing global content and advanced transaction capabilities.

“Our ambition is clear: to build the most integrated and technologically advanced business travel platform,” said Ziad Minkara, Founder and Group CEO of S4BT. “The acquisition of HotelHub is a decisive step in that direction. It takes S4BT into a new league, strengthens our position and establishes a solid presence in the UK. This is not an endpoint, but a foundation on which we will continue to invest, integrate and execute.”

Jay Virdee, CEO of HotelHub, added: “Joining S4BT allows HotelHub to accelerate its mission at a new scale. By combining our distribution technology with S4BT’s operational expertise and financial capabilities, we can deliver greater value to TMCs and their corporate clients across the globe.”

Alignment with S4BT’s long-term strategy

This acquisition accelerates the strategy defined at S4BT’s launch in 2025: to serve TMCs, corporate clients and the wider business travel ecosystem as a single technology partner covering the entire value chain — from booking to payment — across national and international markets.

The Group now delivers a fully integrated corporate hotel offering that enables TMCs to challenge closed platforms while improving efficiency, transparency and performance. It also strengthens S4BT’s distribution reach and ability to manage hotel flows at scale across the US and key European markets, covering sourcing through financial control within one coherent framework.

Strategic contribution to the Group

HotelHub strengthens S4BT along structural dimensions:

Geography and market access – the platform extends S4BT’s footprint into the UK and reinforces its reach with large international TMCs.
Technology depth and R&D scale – the integration of HotelHub enhances the Group’s engineering capacity, with 50% of employees now dedicated to technology and product development
Leveraging innovative hotel platforms to strengthen services and support long-term growth in close collaboration with partners.
Value-chain integration – HotelHub’s hotel infrastructure will integrate with S4BT’s booking platforms, payment solutions and electronic invoicing capabilities, generating greater operational control and higher value for TMCs and corporate clients.

Innovation efforts, particularly in AI-driven rate optimisation, automated reconciliation and hotel performance intelligence, are expected to enhance revenue quality and operational efficiency for TMC partners.

About S4BT – Solutions for Business Travel

S4BT is a global technology group dedicated to business travel, bringing together leading specialist brands including CDS, Goelett, Corporate Rates Club (CRC), TMS, SIAP, Methodica, Trevium and most recently HotelHub. The Group employs more than 700 people worldwide and serves clients across international markets.

From hotel sourcing and online booking to payment, electronic invoicing, client support and ERP integration, S4BT designs and delivers integrated solutions that address the operational and financial complexity of corporate travel. Its mission is to enable smarter, more efficient and more responsible business travel through open, scalable technology.

About HotelHub

HotelHub is a London-headquartered hotel technology provider specialising in the consolidation of fragmented hotel content from GDS and non-GDS sources into a single operational environment. Its platform is embedded within the workflows of major international TMCs and supports complex, high-volume hotel transactions to deliver improved efficiency, content coverage and service quality.